The CoMotion SPOT Model

The CoMotion SPOT Model is a unique analysis tool which enables a multidimensional overview of the organizational internal communications domain.

SPOT Model's greatest advantage is that it clearly outlines the focus areas for investment in order to make the desired leap in internal communications, taking into account the unique culture and strategic business agenda of each organization.

The analysis findings are integrated into a holistic strategic framework which includes strategic pillars and work plan building blocks, addressing the entire range between strategic framework to tactical activities

The result –a tailor made internal communications strategic framework, outlining strategic principles, guiding principles and work plan pillars, which can be easily translated into actionable plans – including quick wins, mid and long term goals. 

What are the organizational perceptions of Internal Communications and its role as an enabler of business and organizational initiatives and in the promotion of ongoing dialogue?

Internal communication practices and methods of execution, including infrastructure, platforms, tools and channels.

What are the content domains of internal communications in terms of messages, orientation, attitude and tone of voice.

What is the positioning of internal communications as a professional domain, is it perceived as an integral part of the managerial practices and what is the organizational positioning of the internal communications leader?

In depth, yet swift methodological overview of the organization’s internal communications
Gap analysis and a definition of focus areas to maximize impact, optimize resources and define quick wins for immediate, mid and long term strategic communications, tailored to the unique organizational characteristics
Analysis of findings through multiple dimensions, including best practices and benchmark

SPOT Model Benefits

We developed our SPOT Model based on our extensive experience both as in house executives and organizational consultants. The model was successfully implemented as an analysis tool in dozens of leading organizations and facilitated effective decision making in all aspects of strategic internal communication -budget and resource allocation, strategic content focus areas, prioritization of platforms, channels and tools and more

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