Our Analysis Model
The CoMotion SPOT Model
The CoMotion SPOT Model is a unique multidimensional analysis tool we developed for the definition and creation of internal communications strategies.
SPOT Model's greatest advantage is that it clearly outlines the focus areas for investment in order to make the desired leap in internal communications, taking into account the unique culture and strategic business agenda of each organization.
The analysis findings are integrated into a holistic strategic framework which includes strategic pillars and work plan building blocks, addressing the entire range between strategic framework to tactical activities.
The result –a tailor made internal communications strategic framework, outlining strategic principles, guiding principles and work plan pillars, which can be easily translated into actionable plans – including quick wins, mid and long term goals.
SPOT Model Benefits
We developed our SPOT Model based on our extensive experience both as in house executives and organizational consultants. The model was successfully implemented as an analysis tool in dozens of leading organizations and facilitated effective decision making in all aspects of strategic internal communication -budget and resource allocation, strategic content focus areas, prioritization of platforms, channels and tools and more